Display-rack for advertising-cards.



PATENTED NOV. 7, 1905.

D. R. ALMI. DISPLAY RACK FOR ADVERTISING CARDS.

APPLICATION FILED MAR.23, 190-1.

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muNLUuw w z omm uw l DON R. ALMY, OF NEW YORK, N. Y.

DISPLAY-RACK FOR ADVERTISING-CARDS.

Specification of Letters Patent.

Patented Nov. '7, 1905- Applioation filed March 23. 1904. Serial No.199,600.

To aZZ whom it incl/y concern:

Be it known that I, DoN R. ALMY, a citizen of the United States, and aresident of New York, in the county of New York and State of New York,have invented certain new and useful Improvements in Display-Racks forAdvertising-Cards. of which the following is a specification.

This invention relates to a devicefor holding advertising-cards and likematter and is in the nature of a rack or holder suspended or hung fromthe ceiling or other suitable support. The object desired in the displayof advertising matter is, primarily, to display the matter in such amanner, either by its location or on account of some peculiar orattractive feature relative to the matter itself, so as to catch the eyeof the public.

This invention is designed to meet both of these requirements byproviding a rack of simple construction which may be suspended from theceiling of a room or other convenient support and which by means of anadjustable outline holder attracts the attention and so accomplishes thedesired results in an eli'ective manner.

These and other features of the invention will be more fully describedhereinafter in connection with the drawings accompanying thisspecification.

Figure 1 represents a side elevation of a display-rack and illustratesseveral means of suspending the supports and also showing severaldifferent shapes of outline card-holders. Fig. 2 is a detailed view,partly in section, illustrating a method of suspending a rotatableswinging support. Fig. 3 is a detail of a T-shaped suspension-rod. Fig.4 is a side elevation of a portion of a card-holder with the cardremoved. Fig. 5 is an end elevation of Fig. 4, showinga card in place inthe holder. Fig. 6 is a cross-section of a flanged support. Fig. 7 is adetail showing one form of suspension-plate. Fig. 8 is a detail view ofa pivotal fasteni'ngbetween the support and card-holder. Fig. 9 is adetail view of a pivotal joint between two sections of the card-holder.

As it has been stated, one of the objects of this invention is toprovide a holder which shall attract the eye, and in Fig. 1 is shownseveral forms of outline-holders which are suggestive of the advertisingmatter contained on the card by reason of the particular shape of theholder. These holders, such as 1, may

be secured rigidly to the support 2, as shown 1n Fig. 1, or they may bepivotally fastened,

so as to allow them to be swung into several different positions. Oneform of such attachment is shown in Fig. 8.

To form a suitable suspension for the suports 2, a flan ed member, suchas 3, (shown at the left of Fig. 1 and in section in Fig. 7,) may beprovided and the support may be securely held therein by threading oneend as shown. By providing a suspension-rod, such as 4, held by suitablesupports, such as 5, (shown at the right of Fig. 1,) the supports may beswung from the vertical position to any convenient angle, either to makethem more conspicuous or to allow the placing of the card-holder inplaces where a vertical support could not be obtained. The supports maybe held by a set-screw, such as 6. This suspension-rod may be bent upand enlarged at one end only and held in a supportingbearing, such as?in Fig. 2, allowing the projecting end of the rod to be rotated in ahorizontal plane. By combining this rotatable feature of thesuspension-rod with the swinging supports already described, as shown inFig. 2, a great variety of positions and changes may be made to meet thevarious requirements incident to this class of apparatus.

Fig. 3 illustrates a T form of suspensionrod, which is applicable to thesame uses as just stated and shown under Fig. 2 and which is a desirableform when the cards are large and the parts of the device heavy, as withthis form one side eounterbalances the other and the whole rotatesfreely in the supporting-bearing.

In Figs. 4: and 5 is shown a preferred form of card-holder which may beformed by bending a single piece of material, such as strip brass orother metal, back upon itself, forming a clamp for holding the cardsubstantially as shown. This card-holder or frame may be formed bybending a single piece of metal into the desired form, as shown at theright of Fig. 1, or by using several short pieces joined together togive the desired outline, as shown at the left of Fig. 1. The jointbetween the several pieces may be fixed or may be pivoted, as shown inFig. 9, to .allow of adjustment or change of the shape of the outline.

In Fig. 6 is shown in cross-section a preferred form of the supports 2,the main body being of a circular form and having projecting ribs orflanges, such as 9, forming a simple and convenient means of fasteningthe card-holder, which may be secured thereto by a rigid fastening, asshown in Fig. 1, or by means of a pivotal fastening, as shown in Fig. 8.The advantages of the pivotal fastening under certain conditions aremanyas, for example, when the location of the holder is high above thefloorthe card may be swung into a position rendering it easy to be readand also allowing of the reversal of the holder to display a differentcard on the opposite side.

I do not confine myself to the details as shown as they are intended torepresent preferred forms of construction illustrating my invention.

It will be evident that various other constructions may be designed tomeet the particular requirements of the advertising matter to bedisplayed and which incorporate the features of a suspended rack withcard-holders which are suggestive of the advertising matter thereonwithout departing from the scope of my invention.

What I claim is 1. In a display-rack for advertising-cards, thecombination of a suspended support of round cross-section havingprojecting ribs, a card-holder, and means for securing said cardholderto the projecting ribs of said support, substantially as described.

2. In a display-rack for advertising-cards,

, the combination of a suspended support, an

adjustable variable outline card-holder, and means for securing saidcard -holder to said support, substantially as described.

3. In a display-rack for advertising-cards, the combination of asuspended support, a card-holder forming an adjustable outline or framefor the advertising-card and which is suggestive of the advertisingmatter contained on said card by reason of the shape thereof, and meansfor adjustably securing said card-holder to said support, substantiallyas described.

4. In a display-rack for advertising-cards, the combination of asuspended support, a card-holder which is adjustable to the outline ofthe advertising-card and which is suggestive of the advertising mattercontained on said card by reason of the shape thereof, and means forsecuring said card-holder to said support, substantially as described.

5. In a display-rack for advertising-cards, the combination of asuspended support, an adjustable card-holder adapted to be formed into asuggestive outline or frame for said advertisement-card, and means forpivotally fastening said card-holder to said support, substantially asdescribed.

Signed at New York, in the county of New York and State of New York,this 16th day of March, A. D. 1904.

DON R. ALMY.

Witnesses:

LEWIS J. DOOLITTLE, JAs. F. DOHERTY.

